Kamis, 27 Januari 2011

Nintendo Profit 'Free Fall'

TOKYO - Nintendo's net profit for nine months decreased 74 percent, following a decrease in sales of the Wii console significantly. Disappointing results were encouraging creators phenomenal game Super Mario cut its sales target for the video game device. Similarly, as reported by the Associated Press, Thursday (01/27/2011).  Nintendo announced that net profit 49.56 billion yen (USD603 million) in the nine months ended December 31, 2010. In fact, Nintendo recorded 192.6 billion yen profit for the same period a year earlier.  Nintendo sales declined 32 percent to 808 billion yen, while operating profit fell 47 percent to 158.8 billion yen.   Party Nintendo reveals, although the sales figures somewhat higher in the holiday season, Wii and DS sales in the United States have fallen dramatically.  Following the report, Nintendo has set a target to sell 16 million Wii consoles in the first quarter to 31 March. This figure is much less compared to previous expectations, which reached 17.5 million consoles.   Not only that, Nintendo DS also cut its sales estimate as many as one million to a total of 22.5 million units. Now, Nintendo hopes a lot of portable games console sales 3DS to boost corporate earnings. 3DS scheduled to go on sale on 26 February in Japan, before reaching the U.S., March 27, 2011.  Nintendo President Satoru Iwata said the company plans to sell approximately 1.5 million units 3DS during the first month in Japan.

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